What happens overnight in an online store
Most orders arrive when you are not there. What has to work without a person — and where the night shift breaks down first.
Blog
Advice, guides
and what actually works.
For online stores and websites — written from the work, not from theory.
- 28 posts
- on sites, stores, visibility and ads
- 5 categories
- so you find what you came for
- No general advice
- every piece says something concrete
Buyers check you before they come
The web is not always where the purchase happens; often it is where the checking happens. What a buyer looks for before deciding, and where that most often goes wrong.
Payment methods in European online stores
Cards, bank transfer, invoice, cash on delivery — what each means for you, what it costs, and how much it varies from one European market to the next.
What really runs itself in an online store — and what doesn’t
What happens without a person, what needs judgement, and what only runs itself once it has been set up properly.
How far an online store actually reaches
Reach is decided by delivery, not by the web. When crossing a border makes sense, and the question that is more useful than “how far”.
Five thousand for an online store that never existed
A bakery paid for the build, the photography and the copy. The store never happened. What actually went wrong — and how to avoid it.
Pixel, tracking and consent: why the numbers don’t match
Why Meta no longer sees every purchase, what server-side tracking fixes, and where measurement stops at consent.
Google Ads or SEO: where to put the next few hundred
Advertising is renting, optimisation is paying off a mortgage. When each pays, and how they work together.
A beautiful site nobody finds: the technical basics without the jargon
Why an expensive new site can be less visible than the old one — indexing, redirects, speed and the titles working in the background.
What happens to a website nobody maintains
Three years of quiet decay, step by step: a form that stops sending, an expired SSL certificate, bots — and the backup that isn’t there.
“Boost post” or a real campaign?
Why the blue button feels better and performs worse — and when boosting a post is perfectly fine anyway.
Where the money quietly leaks out of Google Ads
Eight places a budget evaporates without warning — from broad match to an empty negative keyword list.
Local SEO: how the people three streets away find you
Google Business Profile, reviews and tidy listings — the unglamorous things that decide whether a local customer finds you.
Rent or own your website: an honest look at both
Where renting loses, where buying loses, and one simple question that settles which is cheaper for your company.
Facebook is not Google: the ad that interrupts someone
On Google they are looking for you; on Facebook you interrupt them. What that means for the ads, for a small market, and for expectations.
Before you switch on Google Ads: four things and some honest warnings
What to have ready before the first ad, what a sensible start looks like, and when advertising is the wrong answer.
SEO for AI search: ChatGPT, Gemini and what actually changes
How AI answers are built, why ranking high on Google isn’t enough, and what makes a page worth citing.
What a website really needs to bring in enquiries
Five things that make the difference and five expensive ones that don’t — plus an honest answer about when you don’t need a new site at all.
Why PrestaShop? Seven reasons for your online store
What the platform decides that a theme never will — catalogue size, B2B pricing, speed you can act on — and the one case where we talk you out of it.
PrestaShop or WooCommerce: which platform to choose
One is a purpose-built store, the other is selling added to WordPress. When each is the right answer, without the sales pitch.
What a PrestaShop store actually costs
What drives the price, what renting and buying come to, and the running costs almost everyone forgets to budget for.
PrestaShop for fashion: big catalogues and endless variants
Ten sizes and five colours is fifty combinations, each with its own stock. How to keep that manageable — and how to keep returns down.
PrestaShop for B2B and wholesale: prices, discounts, orders
Price groups, quantity discounts, VAT shown the right way round and reverse charge across the EU — in the core, not as a workaround.
PrestaShop for food and local produce: delivery and the rules
Perishable goods, delivery zones and time windows, and the allergen information EU law wants a customer to see before they buy.
PrestaShop for furniture: large items, delivery, configurations
Delivery priced by weight instead of guesswork, configurable products, and a buying decision that takes weeks rather than minutes.
PrestaShop for cosmetics: subscriptions, samples and trust
Skincare is bought again and again. What makes a reorder easy, what a gift rule does to basket value, and where the labelling rules bite.
Why your PrestaShop store is slow (and how to fix it)
Five causes we find over and over — heavy images, module sprawl, no caching, the wrong server and a database gone wild.
Upgrading PrestaShop 1.6 to 8.x: what you need to know
Not an automatic update. What breaks, what to back up, which redirects to keep — and why it is done on staging first.
Instead of reading
Ask about your own case instead.
Articles tell you how it generally goes. For your site or store we’ll tell you specifically — within one working day.