Google Ads

Google Ads in practice: search campaigns, conversion tracking, budget, and what actually pays off.

3 posts in this category · all posts

Google Ads or SEO: where to put the next few hundred

Advertising is renting, optimisation is paying off a mortgage. When each pays, and how they work together.

Eight places a budget evaporates without warning — from broad match to an empty negative keyword list.

What to have ready before the first ad, what a sensible start looks like, and when advertising is the wrong answer.