What happens overnight in an online store
Most orders arrive when you are not there. What has to work without a person — and where the night shift breaks down first.
Category
Online stores
Online stores in practice: PrestaShop and WooCommerce, catalogues, payments, delivery, speed and upgrades.
16 posts in this category · all posts
Buyers check you before they come
The web is not always where the purchase happens; often it is where the checking happens. What a buyer looks for before deciding, and where that most often goes wrong.
Payment methods in European online stores
Cards, bank transfer, invoice, cash on delivery — what each means for you, what it costs, and how much it varies from one European market to the next.
What really runs itself in an online store — and what doesn’t
What happens without a person, what needs judgement, and what only runs itself once it has been set up properly.
How far an online store actually reaches
Reach is decided by delivery, not by the web. When crossing a border makes sense, and the question that is more useful than “how far”.
Five thousand for an online store that never existed
A bakery paid for the build, the photography and the copy. The store never happened. What actually went wrong — and how to avoid it.
Why PrestaShop? Seven reasons for your online store
What the platform decides that a theme never will — catalogue size, B2B pricing, speed you can act on — and the one case where we talk you out of it.
PrestaShop or WooCommerce: which platform to choose
One is a purpose-built store, the other is selling added to WordPress. When each is the right answer, without the sales pitch.
What a PrestaShop store actually costs
What drives the price, what renting and buying come to, and the running costs almost everyone forgets to budget for.
PrestaShop for fashion: big catalogues and endless variants
Ten sizes and five colours is fifty combinations, each with its own stock. How to keep that manageable — and how to keep returns down.
PrestaShop for B2B and wholesale: prices, discounts, orders
Price groups, quantity discounts, VAT shown the right way round and reverse charge across the EU — in the core, not as a workaround.
PrestaShop for food and local produce: delivery and the rules
Perishable goods, delivery zones and time windows, and the allergen information EU law wants a customer to see before they buy.
PrestaShop for furniture: large items, delivery, configurations
Delivery priced by weight instead of guesswork, configurable products, and a buying decision that takes weeks rather than minutes.
PrestaShop for cosmetics: subscriptions, samples and trust
Skincare is bought again and again. What makes a reorder easy, what a gift rule does to basket value, and where the labelling rules bite.
Why your PrestaShop store is slow (and how to fix it)
Five causes we find over and over — heavy images, module sprawl, no caching, the wrong server and a database gone wild.
Upgrading PrestaShop 1.6 to 8.x: what you need to know
Not an automatic update. What breaks, what to back up, which redirects to keep — and why it is done on staging first.