Pixel, tracking and consent: why the numbers don’t match
Why Meta no longer sees every purchase, what server-side tracking fixes, and where measurement stops at consent.
Category
Facebook Ads
Advertising on Facebook and Instagram: setup, targeting, retargeting and measuring results.
3 posts in this category · all posts
“Boost post” or a real campaign?
Why the blue button feels better and performs worse — and when boosting a post is perfectly fine anyway.
Facebook is not Google: the ad that interrupts someone
On Google they are looking for you; on Facebook you interrupt them. What that means for the ads, for a small market, and for expectations.